Over the course of 6 years, FAME Studios Ltd. has been the licensee and Executive Producer of The Voice Nigeria Season 3, The Voice Nigeria Season 4 and The Voice Africa Season 1.

The format is designed for the entire family to watch and over the seasons, we designed unique Nigerian and African elements around the show. One of these elements is The Voice Train, which offers in-person engagement and sensitisation to the audience we intend to reach. The Voice Train also offers direct touchpoints for sponsors and we have experienced increased brand and product awareness for our sponsors. The pie chart approximately shows our audience engagement levels for each aspect of the season, with the highest engagement being during the live shows.

For our first season of The Voice Africa, we had over 108,000 talent submissions across 14 African countries and we had to whittle this number down to 100 to commence the pre-season filming. The Voice train offered us the opportunity to engage the unselected many and convert them and their families to followers of the show on TV and online.  As expected, this army eventually united behind the finalists during the live shows and ultimately fuelled the voting frenzy.